Queerphobia in the Fashion Industry

Queerphobia in the Fashion Industry

Today is the International Day Against Homophobia, Transphobia and Biphobia so what a better time to talk about queerphobia and fashion! Though the fashion industry has become more accepting and celebratory of queerness, there is still a long way to go in many respects.

17 May, 2022
Invest in Our Planet | One Wear Freedom

Invest in Our Planet

Written by Mollie Knight

Every year on the 22nd April it is Earth Day, and this year’s theme is “invest in our planet”. This theme, according to EARTHDAY.org (the global organiser of Earth Day), aims to generate a greater focus on solutions to climate change and inspiring everyone, including businesses and governments, to do their part. So, in today’s blog post I am going to run through what investing in our planet can look like, from what us as individuals can do, to what governments urgently need to implement.


Cartoon of Planet Earth with Happy Earth Day Written Across | One Wear Freedom 
Source: blabla21345 via Wikimedia Commons


Investing in our planet can take many forms. On the individual level, it could be spending that extra couple quid on the eco-friendly version of whatever product you’re planning on buying. Obviously, the ability to spend that extra money is a massive privilege – not everyone can afford to shell out money on period underwear, bamboo socks and metal straws, for example. Also, in a world of greenwashing and advertising scams, it can also be hard to know if a product is even truly environmentally friendly – I’m looking at you ‘Love Beauty and Planet’, your Shampoos and Body Washes can’t be that environmentally friendly if you’re a subsidiary of Unilever, sorry!


Good thing investments don’t just have to be monetary. You can also invest your time and energy. There are plenty of ways to volunteer, just google opportunities near you. In London, there are some great initiatives like Thames 21, The Calthorpe Project and Sustrans, to name a few. If radical action is more your thing, get out and protest; join Extinction Rebellion or start a revolution of your own! All it takes is one person and a wave of change can be created, just look at how big Fridays for Future has become. EARTHDAY.org has also put together some other ideas on what you and I can do to invest in our planet.

 Portrait Photograph of London Skyline with Love the Planet written on the Pavement | One Wear Freedom
Source: Kārlis Dambrāns via Wikimedia Commons


We can buy as many bamboo toothbrushes as we like and businesses can print their receipts on recycled paper but, ultimately, it is the governments that have the power to make the changes our planet needs. In our capitalist society, the best way to enforce change is by controlling the money. For example, the government desperately needs to mandate lower oil consumption and make solid commitments to making the UK less reliant on oil as this would have a major impact on the UK’s carbon footprint. The government can do this by increasing subsidies and decreasing tax for renewable energy companies, making it easier for consumers to afford alternative energy and also give companies incentives to invest in it. On the other side, the government should cut subsidies and increase tax on polluting firms and producers of fossil fuels, to then put companies off investing in planet-harming energy sources. By the government putting these mandates in place, it would get rid of the need for the  so-called ‘disruptive’ Just Stop Oil protests that have been taking place over the weekend. It would also help shift public opinion to be more accepting of alternative energy resources, avoiding ‘Don’t Look Up’-esque news interviews with climate campaigners, like that on Good Morning Britain last week.


Beyond oil, though, the government can directly impact individual’s carbon footprint. By retrofitting and improving household insulation, with social housing being the priority, it reduces the environmental and financial burden on individuals to heat their homes in winter. Also, the UK government could take a leaf out of other countries’ books and subsidise sustainable alternatives to big household items like boilers, washing machines and cars. In Ireland, there is an electric car grant, which can give you up to €5,000 to go towards a new electric vehicle. Pretty cool, right?


Speaking of cars - by improving and reducing the cost of public transport and rail networks, the government can reduce our dependence on cars in general. I know in London it is very easy to hop on a bus or the tube, but in other parts of the country (like where I’m from in Cornwall), the bus only comes once every two hours and you have to drive at least 30 minutes to get to the closest train station. These transport networks are super inaccessible and so most people learn to drive as soon as they can.


Businesses also have a duty to invest in our planet, whether the government incentivises them to do so, or not. There are plenty of ways to do so, and here at One Wear Freedom we have tried to implement as many as possible. We invest in stationery and packaging equipment produced from recycled materials, including our delivery boxes, stickers & other packaging materials, invoice receipts and even the printing ink. Our circular economy business model and zero-waste ethos help reduce our impact as a company even more. We have also partnered with Eco Cart to help make even more of an impact. Our Eco Cart campaign helps remove low or no value plastic from the ocean in 3 locations in Vietnam. The programme reduces plastic in oceans, which, in turn, reduces landfilling and CO2 emissions. The project also provides education and guidance to local governments to build waste management infrastructure, whilst the workers receive above-average pay and basic health insurance for collecting all forms of plastic.


Our eco-partners, Oxwash, are another great example of a company truly investing in our planet. Oxwash are an on demand laundry service that uses sustainable energy and produces zero emissions. From recycling the water they use between washes, to ozone disinfection and preventing over 95% of plastic microfibers from entering our oceans, they are reinventing the laundry process for good. Find out more here.


Diagram Illustrating the Circular Economy of Clothing Rental | One Wear Freedom

This was by no means an exhaustive discussion of all the ways we, the government or businesses can invest in our planet, but I think I have covered some basics! Hopefully you feel inspired to make a change or hassle the government and your fav businesses to make those changes – our planet desperately needs all the help it can get, not just on Earth Day, but every day. If you have any other ideas about how to invest in our planet, let us know in the comments or over on our Instagram!



21 April, 2022
Throwaway Culture to Circular Economies: Sustainability, Fashion and the Future | One Wear Freedom

Throwaway Culture to Circular Economies: Sustainability, Fashion and the Future

Within the sustainability sphere, the phrase ‘circular economy’ is becoming a bit of a buzzword. Here at One Wear Freedom (OWF), the UK’s first 100% sustainable clothing rental service, we’re all about circular! As it is so fundamental to our ethos, I want to talk about what a circular economy actually refers to and how we have implemented this, what benefits the model has for the environment and how you can do your bit at home. 
30 September, 2021
Intro to Petro-masculinity | One Wear Freedom

Intro to Petro-masculinity

Imagine a world in which men are becoming extinct. That’s the world the 2015 mockumentary No Men Beyond This Point has created and whilst it is very funny, it also gets you thinking. It’s not the only piece of fiction that has proposed a world in which the historical roles of men and women have been reversed. In Naomi Alderman’s The Power*, women evolve the ability to manipulate electricity and do unspeakable harm to men. Neither of these parallel universes stretch the imagination all that much either as the sentiments are eerily familiar.
14 June, 2021
One Ocean, One Planet | One Wear Freedom

One Ocean, One Planet

If you still haven’t got round to watching Seaspiracy yet, you’ll likely have at least heard of the outcry it sparked. If not, you’re in for a treat today as we ponder why the Netflix documentary caused such outrage ahead of World Ocean Day tomorrow.
07 June, 2021
World Environment Day | One Wear Freedom

World Environment Day

It was only a month ago that we were harping on about World Earth Day and now it’s World Environment Day so which came first, the earth or the environment? Well, we wouldn’t be here without either so let’s not chicken and egg this situation. The first World Earth Day was in 1970 just beating the UN’s World Environment Day to the punch which was launched in 1972, with the first global celebration taking place in 1974. It was a good decade for environmentalism but why do we celebrate these types of international days in the first place? 

31 May, 2021
The Future Must be Green | One Wear Freedom

The Future Must be Green

The ‘new normal’ is a term that has been thrown around a lot over the past year. It’s understandable that we would seek out a level of normality after a year of such tumult, change and challenge but we should be careful about what we wish for.
24 May, 2021
Re-learning to Share | One Wear Freedom

Re-learning to Share

As a kid, sharing was how we engaged with the world: share the TV with your sister; share your sweets with your friends; share a textbook with the person sitting next to you. As we grow, we develop our own sense of ownership over the things around us and our own lives. Unfortunately, our current capitalist society has taught us to prioritise competitive individualism and to find our value in the money we earn and the assets and commodities we gain with it.
03 May, 2021
Every Day is Earth Day | One Wear Freedom

Every Day is Earth Day

There is no way to detach ourselves from the earth - unless Elon Musk actually works out how to live on Mars in his quest to make humanity multiplanetary - thus we know that every day is earth day but through large-scale, collective celebrations organised around Earth Day we can get everyone else up to speed.

Earth Day is our chance to shout louder than we’ve done before (whilst continuing to bore the tits off our family and friends every other day). Starting tomorrow, we can all take part in 3 Days of Climate Action.

19 April, 2021
Valuing Water + How the Fashion Industry Doesn’t | One Wear Freedom

Valuing Water + How the Fashion Industry Doesn’t

Why, you may ask, is there an international awareness day entirely for water? In our everyday access to it we perhaps forget to value it for the beautiful and vital resource that it is. For those of us with this unimpeded access, we only tend to realise it’s essential worth when a local pipe bursts or our housemate starts washing their dishes when we’re in the shower. It’s also tricky to contemplate water shortages when we live on a blue planet.
22 March, 2021
Going Green in 2021 | One Wear Freedom

Going Green in 2021

If being more sustainable was one of your New Year’s resolutions and you’re struggling already then we’re here to help! “Sustainability” has become such a general term that it’s hard to know where to begin. This week’s blog post gives you clear and useful tips on how to be kinder to the planet across different aspects of life. Some tips are easier than others but to start off with, just pick the ones that fit most easily into your life.
15 January, 2021
How To Spot Greenwashing | One Wear Freedom

How To Spot Greenwashing

With just under 2 weeks to go until Christmas, we’re approaching the last chance that gifts can be sent so that they will arrive in time. With that in mind, we may be thinking of getting our last (or first – no judgement!) bits and bobs bought. This also means it’s your last chance to shop with consideration for the environment. More and more people are becoming aware of climate change and environmental issues, demanding brands to become more sustainable. This is amazing but unfortunately many brands use sustainability as a marketing tool.
12 December, 2020