As Selfridges + Hurr Collective have recently launched their Project Earth rental collab it seems Twitter + Instagram are all up in arms with so many people focused on “clout/lifestyle/drip chasing” or supposed “lack of hygiene” that it seems all the incredible benefits of renting + becoming more sustainable have been completely missed out!!

So naturally, I thought it best to create a Clothing Rental Myth Buster to clarify all the wonders + benefits of renting + the circular fashion economy in general and dispel all those silly misconceptions flouting about!

Rental Myth: Not covid friendly - Renting clothes is JUST as safe as buying/ordering clothes online. All clothes are Dry Cleaned after every use + Specially Prepped before every new rental. You CANNOT rent intimates. RENTING = YOU’RE BROKE - Not necessarily - while it definitely is cheaper to rent - can you really justify paying full price for an outfit every time you go out, that you only wear once/twice coz you don’t wanna be seen in it again? Used returns cost the economy and environment HEAVY. RENTING IS JUST A WAY TO KEEP UP WITH “LIFESTYLE”, GET “CLOUT”/ “DRIP” ETC. That may be true for some, but there is so much more to it...

Rental Benefits: NEW SUSTAINABLE ALTERNATIVE TO SHOPPING - especially in today’s culture where the hype is real, fashion is constantly moving + everyone’s trying to have the best ‘drip’. By renting, you can do all that, experiment with new styles + constantly keep it fresh without worrying about how to store it all.  RENTING IS GREAT FOR THE ENVIRONMENT - The clothing industry is the 2nd worst polluter after the oil industry and before the meat industry. For ex. it takes between 10,000-20,000 litres of water to produce just 2 pairs of jeans (1kg of cotton). This is the same amount 1 person drinks in 10 years. If everyone reused just ONE garment, we could save over 2.5 billion kilos of carbon emissions -  that’s the equivalent of taking half a million cars off the road for a year (Source: ThredUp).  RENTING IS ALSO A GREAT OPPORTUNITY to try out + support upcoming, innovative, sustainable brands OR rare, vintage, one-of-a-kind gems unseen on the high street or anywhere else – not just luxury designer.

Renting is truly the Future of Fashion so feel free to share this post to all your friends + family and let’s get everyone joining the #RentalRevolution!


Leave a comment

Please note, comments must be approved before they are published

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.


You may also like

View all
Example blog post
Example blog post
Example blog post