Our commitment to people and planet
the context
Fashion is the second most polluting industry in the world.
It accounts for...
- 10% of global carbon emissions,
- consumes more energy than aviation and shipping combined,
- produces 20% of global wastewater.
- A single pair of jeans requires approximately 10,000 litres of water to produce.
- The average garment is worn just seven times before it’s discarded.
But the environmental cost is only half the story.
- 80% of garment workers globally are women.
- Most earn poverty wages,
- work in unsafe conditions, and
- have little to no labour protection.
- The brands they make clothes for post record profits.
- The communities they live in bear the consequences of an industry that has never been held to account.
At OWF we believe style and sustainability are NOT in conflict.
They’re the same intention - to wear what you love, use what you have, and make choices that last.
How OWF works differently
Every session starts with your existing wardrobe.
Before anything new is considered, we work with what you already own - editing, rebuilding, finding what works and understanding what’s missing.
The most sustainable wardrobe is the one you actually use.
When sourcing is needed, we look to secondhand and vintage first, ethical and independent sustainable brands, and rental where the occasion suits.
We never earn commission on purchases.
We have no incentive to push you toward anything new.
Our only job is to help you dress in a way that feels completely, boldly, unapologetically YOU - using as little new resource as possible to get there.
plus...
1 tree planted per booking
Every time a client books a session with OWF, we plant one tree through One Tree Planted - a global reforestation non-profit working to restore forests across Africa, Asia, Latin America and beyond.
1% for people
1% of OWF’s annual revenue is donated to Labour Behind the Label - the UK arm of the Clean Clothes Campaign, fighting for the rights and fair wages of garment workers worldwide.
1% for the planet
1% of OWF’s annual revenue is donated to World Land Trust - supporting the conservation and reforestation of critically threatened habitats across the globe.
From 2028, OWF will formalise its environmental giving through certified 1% for the Planet membership.
Our packaging
When sourcing items for clients, OWF uses existing packaging materials wherever possible. We do not purchase new packaging. Any future rental or product element will use eco-friendly materials only.
Ready to build a wardrobe that works harder and wastes less?
we're not finished.
Sustainability isn't a box we tick - it's a direction we're moving in. The choices we make today won't be the same ones we make in 5 years, and that's the point. As the science evolves, the supply chains shift, and we learn more from the women we work with and the communities we serve, OWF will keep adapting.
If you've got ideas, perspectives, criticism or suggestions on how we can do better - we genuinely want to hear them. The work is bigger than any one business, and the best brands stay open to being challenged.
Get in touch ·