DISCOVER
The Journey to ONE WEAR FREEDOM
One Wear Freedom was born in 2019, out of a journey of self-discovery, a love for fashion and a deep concern about our planet's future.
I didn't set out to start a styling business. That came much later...
Hi, I'm Jordache (jaw-dash), founder of One Wear Freedom and FASHION has been my first language for as long as I can remember.
I grew up moving - 10 schools, multiple cities and countries before university, a new start every 2-3 years. London, Hertfordshire, Albania, Jordan, Essex. Mixed-race, Southern African by heritage, and neurospicy, never quite fitting the mould of wherever I landed - and eventually realising that was the point.
I’ve always been drawn to what makes people distinct, unique... In people, in clothes, in the stories behind both.
While everything else shifted, how I dressed was the one thing that stayed consistent.
I was quiet. My wardrobe wasn’t.
People always assumed I’d be loud because of how I showed up. I wasn’t. But I understood early that clothes were doing something important - holding an identity together across a lot of disruption...
I come from two very different worlds, and they’re both in this business.
My dad has spent his career working in water and sanitation across some of the world’s most fragile places. The environment has never been abstract to me - I’ve seen firsthand what overconsumption does.
My mum has spent her personal life collecting and creating things - handmade pieces from every country she’s lived in, one-of-a-kind garments with real story behind them.
Her taste and mine are completely different, I’ll say that now. But what I absorbed from her wasn’t her aesthetic. It was her relationship with clothing - the idea that what you wear can be intentional, cultural, worth something more than just being pretty.
At some point her collection became SO enormous, so full of incredible unworn things, that I couldn’t stop asking one question...
What are we actually doing with everything we already own?
That question became One Wear Freedom.
The first version of OWF...
...was a clothing rental platform - a direct response to the waste I kept seeing. If women could access great pieces without buying them, maybe we could break the cycle.
The model worked in theory.
But what I kept finding, session after session, was that the problem wasn't necessarily access to clothes. It was that women didn't know what worked for them. They were renting the wrong things for the same reason they were buying the wrong things - nobody had ever helped them understand their own style.
ACCESS THE RENTAL COLLECTION HERE
So OWF evolved.
From rental to something more fundamental:
the work that should have come first.
OWF exists for women who open a full (or not-so-full) wardrobe and still feel like they have nothing to wear. Women who are done buying things that don't fix the problem. Women who are ready to stop dressing for other people's ideas of appropriate - and start dressing like themselves. Intentionally. Boldly. Without starting over.
I'm a qualified personal stylist,
Trained through the British College of Professional Styling.
But the real method came from years of doing the work - and the biggest thing I've learned is that what most women need isn't more clothes...
It's a new way of seeing the ones they already have.
If that's you, you're in the right place.
next steps...
Start with the Style Quiz - it takes a 20-30 minutes and will tell you more about you & your wardrobe than you’d expect.
Claim your FREE Personal Style Report now!
Need to learn and understand how it all works more? Explore how our approach turns your vision into reality and unlocks the styling freedom you've been searching for.
Want to explore the services first? Have a look around - then take the quiz when you're ready.
Why choose Sustainable Personal Styling with OWF?
We start with your wardrobe first. Studies have found women only use about 20% of their wardrobe 80% of the time - so the plan is to absolutely MAXIMSE this! There are tips, tricks & styling techniques for almost anything ;)
But, there will be times when you may need something a lil extra - so anything "new" will always be sourced via Renting and Thrifting first and if something new is truly needed, then from sustainable brands only.
Plus...
1 tree planted per booking
1% of annual revenue to Labour Behind the Label
1% of annual revenue to World Land Trust
the problems with fast fashion...
- The textile industry is the second worst polluter - after the oil industry and before the meat industry :O
•⠀ The fashion industry now produces over 80 billion items of clothing PER YEAR
•⠀ It takes 10,000-20,000 litres of water to produce just 2 pairs of jeans (1kg of cotton) - this is the same amount 1 person drinks in 10 YEARS
•⠀ The UK sent approx. 235 million items of clothing to landfill in 2016 alone
•⠀ If everyone rented + reused just ONE garment, we could save over 2.5 billion kilos of carbon emissions according to thredUP - that's the equivalent of taking half a million cars off the road for a year
- The fashion industry emits an estimated 1.2 billion tonnes of greenhouse gases every year (The Ellen MacArthur Foundation.)
- Toxic dyes used in manufacture + microplastic-releasing synthetic fibres are polluting rivers + water supplies, posing a threat to life.
- Most clothing takes a lot of resources such as energy + water to produce - resources that we could end up running out of.
- Due to the ‘disposable’ nature of fast fashion, a lorry-load of used clothing is incinerated or buried in landfill every single second.
- Social injustice - fast fashion brands are notorious for under-paying + overworking garment workers, 80% of who (globally) are black + brown women.
So Be Free.
Unlock & Free up your closet and conscience - all while looking fabulous, feeling confident and saving money!
Our planet is dying, but we can help rescue it, one revolutionary and fabulous step at a time!
Find out more about H O W I T W O R K S or C O N T A C T U S for further enquiries.
Peace + Love,
Jordache, Founder of One Wear Freedom x
