DISCOVER
The Journey to ONE WEAR FREEDOM
One Wear Freedom was born in 2019, out of a journey of self-discovery, a love for fashion and a deep concern about our planet's future.
I didn't set out to start a styling business. That came much later...
Hi, I'm Jordache (jaw-dash), founder of One Wear Freedom and FASHION has been my first language for as long as I can remember.
And I mean that literally.
My first "styling gigs" were in Albania, age 7-9. I'd put together full coherent group looks for my friends and cousin - properly coordinated, fit for the stage - and we'd put on fashion & dance shows at the gatherings we hosted. Whole performances. I directed the lot. I didn't know that was styling - I just knew what looked right, and that the right outfit changed everything about the show.
That instinct never left me.
I grew up moving - 10 schools, multiple cities and countries before university, a new start every 2-3 years. London, Hertfordshire, Albania, Jordan, Essex. Mixed-race, Southern African by heritage, and neurospicy, never quite fitting the mould of wherever I landed - and eventually realising that was the point.
I've always been drawn to what makes people distinct, unique… In people, in clothes, in the stories behind both.
While everything else shifted, how I dressed was the one thing that stayed consistent.
I was quiet. My wardrobe wasn't.
Bold, different, always a little OTT - and always mine.
People always assumed I'd be loud because of how I showed up. I wasn't. But I understood early that clothes were doing something important - holding an identity together across a lot of disruption…
And other people noticed.
Best dressed at school. Best hairstyler. Girls copying my exact looks - which I hated, because the whole point was being unique. Friends turning up to borrow pieces before nights out, asking what to wear and how/why etc.
By 2019, I was styling hip hop teams at Fresh Island and Fresh Island Ski Festival - putting together coordinated group looks for performers on international festival stages. The same instinct from those Albanian living rooms, just bigger.
It had stopped being a hobby and started being something I clearly did…
I just hadn't called it that yet.
If you're curious to see it (and keep up with what I'm wearing in real life, not just on clients), the archive lives here.
I come from two very different worlds, and they’re both in this business.
My dad has spent his career working in water and sanitation across some of the world’s most fragile places. The environment has never been abstract to me - I’ve seen firsthand what overconsumption does.
My mum has spent her personal life collecting and creating things - handmade pieces from every country she’s lived in, one-of-a-kind garments with real story behind them.
Her taste and mine are completely different, I'll say that now. But what I absorbed from her wasn't her aesthetic. It was something more useful than that.
I learned to see clothes separately from how someone else was wearing them.
Just because I didn't like the way Mum put something together didn't mean the piece itself was wrong.
The same garment in a different combination, on a different person, with a different attitude - could become something else completely.
I still steal her clothes constantly. Not because I'd ever wear them how she does, but because I can see what they could be.
That instinct - the ability to see potential in clothes that aren't being used the right way - is the entire core of how I work with clients now.
At some point her collection became SO enormous, so full of incredible unworn things, that I couldn’t stop asking one question...
What are we actually doing with everything we already own?
That question became One Wear Freedom.
The first version of OWF...
...was a clothing rental platform - a direct response to the waste I kept seeing. If women could access great pieces without buying them, maybe we could break the cycle.
The model worked in theory.
But what I kept finding, session after session, was that the problem wasn't necessarily access to clothes. It was that women didn't know what worked for them. They were renting the wrong things for the same reason they were buying the wrong things - nobody had ever helped them understand their own style.
ACCESS THE RENTAL COLLECTION HERE
So OWF evolved.
From rental to something more fundamental:
the work that should have come first.
OWF exists for women who open a full (or not-so-full) wardrobe and still feel like they have nothing to wear. Women who are done buying things that don't fix the problem. Women who are ready to stop dressing for other people's ideas of appropriate - and start dressing like themselves. Intentionally. Boldly. Without starting over.
I'm a qualified personal stylist,
Trained through the British College of Professional Styling - because if I was going to do this professionally, I was going to do it properly.
But the real method came from years of doing the work. From Albanian living rooms at 7 years old to styling friends and family for decades, to micro influencers, emerging artists, brands and international festival stages as an adult. The biggest thing I've learned is that what most women need isn't more clothes...
It's a new way of seeing the ones they already have.
If that's you, you're in the right place.
next steps
Start with the Style Quiz - it takes a 20-30 minutes and will tell you more about you & your wardrobe than you’d expect.
Claim your FREE Personal Style Report now!
Need to learn and understand how it all works more? Explore how our approach turns your vision into reality and unlocks the styling freedom you've been searching for.
Want to explore the services first? Have a look around - then take the quiz when you're ready.
Why choose Sustainable Personal Styling with OWF?
We start with your wardrobe first. Studies have found women only use about 20% of their wardrobe 80% of the time - so the plan is to absolutely MAXIMSE this! There are tips, tricks & styling techniques for almost anything ;)
But, there will be times when you may need something a lil extra - so anything "new" will always be sourced via Renting and Thrifting first and if something new is truly needed, then from sustainable brands only.
Plus...
1 tree planted per booking
1% of annual revenue to Labour Behind the Label
1% of annual revenue to World Land Trust
the problems with fast fashion...
- The textile industry is the second worst polluter - after the oil industry and before the meat industry :O
•⠀ The fashion industry now produces over 80 billion items of clothing PER YEAR
•⠀ It takes 10,000-20,000 litres of water to produce just 2 pairs of jeans (1kg of cotton) - this is the same amount 1 person drinks in 10 YEARS
•⠀ The UK sent approx. 235 million items of clothing to landfill in 2016 alone
•⠀ If everyone rented + reused just ONE garment, we could save over 2.5 billion kilos of carbon emissions according to thredUP - that's the equivalent of taking half a million cars off the road for a year
- The fashion industry emits an estimated 1.2 billion tonnes of greenhouse gases every year (The Ellen MacArthur Foundation.)
- Toxic dyes used in manufacture + microplastic-releasing synthetic fibres are polluting rivers + water supplies, posing a threat to life.
- Most clothing takes a lot of resources such as energy + water to produce - resources that we could end up running out of.
- Due to the ‘disposable’ nature of fast fashion, a lorry-load of used clothing is incinerated or buried in landfill every single second.
- Social injustice - fast fashion brands are notorious for under-paying + overworking garment workers, 80% of who (globally) are black + brown women.
So Be Free.
Unlock & Free up your closet and conscience - all while looking fabulous, feeling confident and saving money!
Our planet is dying, but we can help rescue it, one revolutionary and fabulous step at a time!
Find out more about
Peace + Love,
Jordache, Founder of One Wear Freedom x